By Jonathan Kandell and Andy Webster
If Stan Lee 
revolutionized the comic book world in the 1960s, which he did, he left 
as big a stamp — maybe bigger — on the even wider pop culture landscape 
of today.
Think of “Spider-Man,” the 
blockbuster movie franchise and Broadway spectacle. Think of “Iron Man,”
 another Hollywood gold-mine series personified by its star, Robert 
Downey Jr. Think of “Black Panther,” the box-office superhero smash that
 shattered big screen racial barriers in the process.
And
 that is to say nothing of the Hulk, the X-Men, Thor and other film and 
television juggernauts that have stirred the popular imagination and 
made many people very rich.
If all 
that entertainment product can be traced to one person, it would be Stan
 Lee, who died in Los Angeles on Monday at 95. From a cluttered office 
on Madison Avenue in Manhattan in the 1960s, he helped conjure a lineup 
of pulp-fiction heroes that has come to define much of popular culture 
in the early 21st century.
Mr. Lee was a central player in the creation of those characters and more, all properties of Marvel Comics.
 Indeed, he was for many the embodiment of Marvel, if not comic books in
 general, overseeing the company’s emergence as an international media 
behemoth. A writer, editor, publisher, Hollywood executive and tireless 
promoter (of Marvel and of himself), he played a critical role in what 
comics fans call the medium’s silver age.
Many
 believe that Marvel, under his leadership and infused with his colorful
 voice, crystallized that era, one of exploding sales, increasingly 
complex characters and stories, and growing cultural legitimacy for the 
medium. (Marvel’s chief competitor at the time, National Periodical 
Publications, now known as DC — the home of Superman and Batman, among 
other characters — augured this period, with its 1956 update of its 
superhero the Flash, but did not define it.)
Under
 Mr. Lee, Marvel transformed the comic book world by imbuing its 
characters with the self-doubts and neuroses of average people, as well 
an awareness of trends and social causes and, often, a sense of humor.
In
 humanizing his heroes, giving them character flaws and insecurities 
that belied their supernatural strengths, Mr. Lee tried “to make them 
real flesh-and-blood characters with personality,” he told The 
Washington Post in 1992.
“That’s what any story should have, but comics didn’t have until that point,” he said. “They were all cardboard figures.”
Energetic,
 gregarious, optimistic and alternately grandiose and self-effacing, Mr.
 Lee was an effective salesman, employing a Barnumesque syntax in print 
(“Face front, true believer!” “Make mine Marvel!”) to market Marvel’s 
products to a rabid following.
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Associated Press
He
 charmed readers with jokey, conspiratorial comments and asterisked 
asides in narrative panels, often referring them to previous issues. In 
2003 he told The Los Angeles Times, “I wanted the reader to feel we were
 all friends, that we were sharing some private fun that the outside 
world wasn’t aware of.”
Though Mr. 
Lee was often criticized for his role in denying rights and royalties to
 his artistic collaborators , his involvement in the conception of many 
of Marvel’s best-known characters is indisputable.
Reading Shakespeare at 10
He
 was born Stanley Martin Lieber on Dec. 28, 1922, in Manhattan, the 
older of two sons born to Jack Lieber, an occasionally employed dress 
cutter, and Celia (Solomon) Lieber, both immigrants from Romania. The 
family moved to the Bronx.
Stanley 
began reading Shakespeare at 10 while also devouring pulp magazines, the
 novels of Arthur Conan Doyle, Edgar Rice Burroughs and Mark Twain, and 
the swashbuckler movies of Errol Flynn.
He
 graduated at 17 from DeWitt Clinton High School in the Bronx and 
aspired to be a writer of serious literature. He was set on the path to 
becoming a different kind of writer when, after a few false starts at 
other jobs, he was hired at Timely Publications, a company owned by Martin Goodman, a relative who had made his name in pulp magazines and was entering the comics field.
Mr.
 Lee was initially paid $8 a week as an office gofer. Eventually he was 
writing and editing stories, many in the superhero genre.
At Timely he worked with the artist Jack Kirby (1917-94), who, with a writing partner, Joe Simon,
 had created the hit character Captain America, and who would eventually
 play a vital role in Mr. Lee’s career. When Mr. Simon and Mr. Kirby, 
Timely’s hottest stars, were lured away by a rival company, Mr. Lee was 
appointed chief editor.
As a writer, 
Mr. Lee could be startlingly prolific. “Almost everything I’ve ever 
written I could finish at one sitting,” he once said. “I’m a fast 
writer. Maybe not the best, but the fastest.”
Mr.
 Lee used several pseudonyms to give the impression that Marvel had a 
large stable of writers; the name that stuck was simply his first name 
split in two. (In the 1970s, he legally changed Lieber to Lee.)
During
 World War II, Mr. Lee wrote training manuals stateside in the Army 
Signal Corps while moonlighting as a comics writer. In 1947, he married 
Joan Boocock, a former model who had moved to New York from her native 
England.
His daughter Joan Celia Lee,
 who is known as J. C., was born in 1950; another daughter, Jan, died 
three days after birth in 1953. Mr. Lee’s wife died in 2017.
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A lawyer for Ms. Lee, Kirk Schenck, confirmed Mr. Lee’s death, at Cedars-Sinai Medical Center in Los Angeles.
In
 addition to his daughter, he is survived by Ms. Lee and his younger 
brother, Larry Lieber, who drew the “Amazing Spider-Man” syndicated 
newspaper strip for years.
In the 
mid-1940s, the peak of the golden age of comic books, sales boomed. But 
later, as plots and characters turned increasingly lurid (especially at 
EC, a Marvel competitor that published titles like Tales From the Crypt 
and The Vault of Horror), many adults clamored for censorship. In 1954, a
 Senate subcommittee led by the Tennessee Democrat Estes Kefauver held 
hearings investigating allegations that comics promoted immorality and 
juvenile delinquency.
Feeding the senator’s crusade was the psychiatrist Fredric Wertham’s
 1954 anti-comics jeremiad, “Seduction of the Innocent.” Among other 
claims, the book contended that DC’s “Batman stories” — featuring the 
team of Batman and Robin — were “psychologically homosexual.”
Opting
 to police itself rather than accept legislation, the comics industry 
established the Comics Code Authority to ensure wholesome content. 
Graphic gore and moral ambiguity were out, but so largely were wit, 
literary influences and attention to social issues. Innocuous 
cookie-cutter exercises in genre were in.
Many
 found the sanitized comics boring, and — with the new medium of 
television providing competition — readership, which at one point had 
reached 600 million sales annually, declined by almost three-quarters 
within a few years.
With the dimming 
of superhero comics’ golden age, Mr. Lee grew tired of grinding out 
generic humor, romance, western and monster stories for what had by then
 become Atlas Comics. Reaching a career impasse in his 30s, he was 
encouraged by his wife to write the comics he wanted to, not merely what
 was considered marketable. And Mr. Goodman, his boss, spurred by the 
popularity of a rebooted Flash (and later Green Lantern) at DC, wanted 
him to revisit superheroes.
Mr. Lee took Mr. Goodman up on his suggestion, but he carried its implications much further.
Enter the Fantastic Four
In
 1961, Mr. Lee and Mr. Kirby — whom he had brought back years before to 
the company, now known as Marvel — produced the first issue of The 
Fantastic Four, about a superpowered team with humanizing dimensions: 
nonsecret identities, internal squabbles and, in the orange-rock-skinned
 Thing, self-torment. It was a hit.
Other
 Marvel titles — like the Lee-Kirby creation The Incredible Hulk, a 
modern Jekyll-and-Hyde story about a decent man transformed by radiation
 into a monster — offered a similar template. The quintessential Lee 
hero, introduced in 1962 and created with the artist Steve Ditko 
(1927-2018), was Spider-Man.
A timid 
high school intellectual who gained his powers when bitten by a 
radioactive spider, Spider-Man was prone to soul-searching, leavened 
with wisecracks — a key to the character’s lasting popularity across 
multiple entertainment platforms, including movies and a Broadway 
musical.
In 1961, Mr. Lee and Mr. 
Kirby — whom he had brought back years before to the company, now known 
as Marvel — produced the first issue of The Fantastic Four, about a 
superpowered team with humanizing dimensions: nonsecret identities, 
internal squabbles and, in the orange-rock-skinned Thing, self-torment. 
It was a hit.
Image
 

Other
 Marvel titles — like the Lee-Kirby creation The Incredible Hulk, a 
modern Jekyll-and-Hyde story about a decent man transformed by radiation
 into a monster — offered a similar template. The quintessential Lee 
hero, introduced in 1962 and created with the artist Steve Ditko 
(1927-2018), was Spider-Man.
A timid 
high school intellectual who gained his powers when bitten by a 
radioactive spider, Spider-Man was prone to soul-searching, leavened 
with wisecracks — a key to the character’s lasting popularity across 
multiple entertainment platforms, including movies and a Broadway 
musical.
Mr.
 Lee’s dialogue encompassed Catskills shtick, like Spider-Man’s patter 
in battle; Elizabethan idioms, like Thor’s; and working-class Lower East
 Side swagger, like the Thing’s. It could also include dime-store 
poetry, as in this eco-oratory about humans, uttered by the Silver 
Surfer, a space alien:
“And yet — in their uncontrollable insanity — in their unforgivable blindness — they seek to destroy this shining jewel — this softly spinning gem — this tiny blessed sphere — which men call Earth!”
Mr.
 Lee practiced what he called the Marvel method: Instead of handing 
artists scripts to illustrate, he summarized stories and let the artists
 draw them and fill in plot details as they chose. He then added sound 
effects and dialogue. Sometimes he would discover on penciled pages that
 new characters had been added to the narrative. Such surprises (like 
the Silver Surfer, a Kirby creation and a Lee favorite) would lead to 
questions of character ownership.
Mr.
 Lee was often faulted for not adequately acknowledging the 
contributions of his illustrators, especially Mr. Kirby. Spider-Man 
became Marvel’s best-known property, but Mr. Ditko, its co-creator, quit
 Marvel in bitterness in 1966. Mr. Kirby, who visually designed 
countless characters, left in 1969. Though he reunited with Mr. Lee for a
 Silver Surfer graphic novel in 1978, their heyday had ended.
Many
 comic fans believe that Mr. Kirby was wrongly deprived of royalties and
 original artwork in his lifetime, and for years the Kirby estate sought
 to acquire rights to characters that Mr. Kirby and Mr. Lee had created 
together. Mr. Kirby’s heirs were long rebuffed in court on the grounds 
that he had done “work for hire” — in other words, that he had 
essentially sold his art without expecting royalties.
In
 September 2014, Marvel and the Kirby estate reached a settlement. Mr. 
Lee and Mr. Kirby now both receive credit on numerous screen productions
 based on their work.
Turning to Live Action
Mr.
 Lee moved to Los Angeles in 1980 to develop Marvel properties, but most
 of his attempts at live-action television and movies were 
disappointing. (The series “The Incredible Hulk,” seen on CBS from 1978 
to 1982, was an exception.)
Avi Arad,
 an executive at Toy Biz, a company in which Marvel had bought a 
controlling interest, began to revive the company’s Hollywood fortunes, 
particularly with an animated “X-Men” series on Fox, which ran from 1992
 to 1997. (Its success helped pave the way for the live-action 
big-screen “X-Men” franchise, which has flourished since its first 
installment, in 2000.)
In
 the late 1990s, Mr. Lee was named chairman emeritus at Marvel and began
 to explore outside projects. While his personal appearances (including 
charging fans $120 for an autograph) were one source of income, later 
attempts to create wholly owned superhero properties foundered. Stan Lee
 Media, a digital content start-up, crashed in 2000 and landed his 
business partner, Peter F. Paul, in prison for securities fraud. (Mr. 
Lee was never charged.)
In 2001, Mr. 
Lee started POW! Entertainment (the initials stand for “purveyors of 
wonder”), but he received almost no income from Marvel movies and TV 
series until he won a court fight with Marvel Enterprises in 2005, 
leading to an undisclosed settlement costing Marvel $10 million. In 
2009, the Walt Disney Company, which had agreed to pay $4 billion to 
acquire Marvel, announced that it had paid $2.5 million to increase its 
stake in POW!
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In
 Mr. Lee’s final years, after the death of his wife, the circumstances 
of his business affairs and contentious financial relationship with his 
surviving daughter attracted attention in the news media. In 2018, Mr. 
Lee was embroiled in disputes with POW!, and The Daily Beast and The 
Hollywood Reporter ran accounts of fierce infighting among Mr. Lee’s 
daughter, household staff and business advisers. The Hollywood Reporter 
claimed “elder abuse.”
In February 
2018, Mr. Lee signed a notarized document declaring that three men — a 
lawyer, a caretaker of Mr. Lee’s and a dealer in memorabilia — had 
“insinuated themselves into relationships with J. C. for an ulterior 
motive and purpose,” to “gain control over my assets, property and 
money.” He later withdrew his claim, but longtime aides of his — an 
assistant, an accountant and a housekeeper — were either dismissed or 
greatly limited in their contact with him.
In
 a profile in The New York Times in April, a cheerful Mr. Lee said, “I’m
 the luckiest guy in the world,” adding that “my daughter has been a 
great help to me” and that “life is pretty good” — although he admitted 
in that same interview, “I’ve been very careless with money.”
Marvel
 movies, however, have proved a cash cow for major studios, if not so 
much for Mr. Lee. With the blockbuster “Spider-Man” in 2002, Marvel 
superhero films hit their stride. Such movies (including franchises 
starring Iron Man, Thor and the superhero team the Avengers, to name but
 three) together had grossed more than $24 billion worldwide as of 
April.
“Black
 Panther,” the first Marvel movie directed by an African-American (Ryan 
Coogler) and starring an almost all-black cast, took in about $201.8 
million domestically when it opened over the four-day Presidents’ Day 
weekend this year, the fifth-biggest opening of all time.
Many
 other film properties are in development, in addition to sequels in 
established franchises. Characters Mr. Lee had a hand in creating now 
enjoy a degree of cultural penetration they have never had before.
Mr.
 Lee wrote a slim memoir, “Excelsior! The Amazing Life of Stan Lee,” 
with George Mair, published in 2002. His 2015 book, “Amazing Fantastic 
Incredible: A Marvelous Memoir” (written with Peter David and 
illustrated in comic-book form by Colleen Doran), pays abundant credit 
to the artists many fans believed he had shortchanged years before.
Mr.
 Lee continued writing to the end. His first novel, “A Trick of Light,” 
written with Kat Rosenfield, is scheduled to be published by Houghton 
Mifflin Harcourt next year.
Recent Marvel films and TV shows have also often credited Mr. Lee’s former collaborators; Mr. Lee himse
lf has almost always received an executive producer credit. His cameo appearances
 in them became something of a tradition. (Even “Teen Titans Go! to the 
Movies,” an animated feature in 2018 about a DC superteam, had more than
 one Lee cameo.) TV shows bearing his name or presence have included the
 reality series “Stan Lee’s Superhumans” and the competition show “Who 
Wants to Be a Superhero?”
Mr. Lee’s 
unwavering energy suggested that he possessed superpowers himself. (In 
his 90s he had a Twitter account, @TheRealStanlee.) And the National 
Endowment for the Arts acknowledged as much when it awarded him a 
National Medal of Arts in 2008. But he was frustrated, like all humans, 
by mortality.
“I want to do more 
movies, I want to do more television, more DVDs, more multi-sodes, I 
want to do more lecturing, I want to do more of everything I’m doing,” 
he said in “With Great Power …: The Stan Lee Story,” a 2010 television documentary. “The only problem is time. I just wish there were more time.”
 
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